So what exactly is this magic ingredient that will be appearing in a new version of Pepsi, and how is it made? Unfortunately, those questions are hard to answer. Senomyx... refers to them only as 'enhancers' or 'ingredients'... The products work by triggering receptors on the tongue and tricking your taste buds into sensing sweetness — or saltiness or coolness, in the case of the company's other programs...
So are Senomyx's covert ingredients safe? That, too, is anyone's guess... many of its enhancers have 'been granted'GRAS (Generally Recognized As Safe) status, but all that means is that the company did its own assessment and then concluded everything was fine. We don't know whether Senomyx did any testing since the company isn't required to submit anything to the FDA.
There's no reason to think that Senomyx's products will cause harm, but until or unless Pepsi decides to share details about how exactly it's achieving a 60 percent reduction in sugar while keeping the taste the same, customers will be drinking their 'scientifically advantaged' sodas completely in the dark.”
The lack of labeling requirements is particularly troublesome and will
probably become an issue in the future. Since these compounds (whatever
they are) are used in such minute quantities, they don’t have to be
listed on the label. They’ll simply fall under the generic category of
artificial and/or natural flavors. What this means is that the product
will appear to be much “healthier” than it might otherwise be, were a
flavor enhancer not used.
According to a 2010 CBS report, Senomyx’s flavor enhancers were already being sold outside the US at
that time. For example, Nestle was by 2010 using an MSG flavor enhancer
in its Maggi brand soups, sauces, condiments and instant noodles, and Ajinomoto was also using a similar ingredient in products for the Chinese market. This means less of the artificial sweetener is needed to create the same sweet taste as before, but while one could argue that this is a good thing,
I suspect we will ultimately learn that this flavor enhancement method
has multiple unforeseen adverse consequences — metabolically, and
biologically.
Consequences of Food Alteration are More the Rule than the Exception...
There are many reasons why you're better off choosing natural
whole foods in lieu of processed alternatives, but one of the primary
ones is that junk foods contain additives that increase your toxic load,
which in turn may increase your tendency to develop cancer. As of yet,
there is NO medical research to back up the assertion that manipulating
your taste buds in the way Senomyx’ products do is safe and healthy in
the long term. As an example, I would point to the evidence now
available showing that one of the reasons why artificial sweeteners do
not work as advertised is because the taste of sweet itself is
tied into your metabolic functioning in a way that we still do not fully
understand... As a result, artificially sweetened products, oftentimes
boasting zero calories, actually result in greater weight gain than sweetened products when used “in the real world.”
It's easy to forget that the processed, pre-packaged foods and fast food restaurants of today are actually a radical
change in terms of the history of food production. Much of what we eat
today bears very little resemblance of real food. Many products are
loaded with non-nutritive fillers — purposely designed to just “take up
space” to make you think you’re getting more than you really are — along
with any number of additives. Many additives have been shown to have
harmful effects on mood, behavior, metabolic functioning and
biochemistry.
Now, with the introduction of untested engineered flavor enhancers,
you’re left wondering whether processed foods with “cleaner” labels
really are safer and healthier or not...
Remember, because Senomyx’
flavor enhancers are used in such low concentrations they are not
required to undergo the FDA's usual safety approval process for food additives.
The disease trends we're now seeing are only going to get worse as much
of the processed foods consumed today are not even food-based. Who knows
what kind of genetic mutations and malfunctions we're creating for
ourselves and future generations when a MAJORITY of our diet consists of
highly processed and artificial foods that contain substances never
before consumed by humans in all of history.
Read more at the original source:
http://articles.mercola.com/sites/articles/archive/2013/03/17/senomyx-flavor-enhancers.aspx?e_cid=20130317_SNL_Art_1&utm_source=snl&utm_medium=email&utm_content=art1&utm_campaign=20130317
Also see:
Tastes Like Baby
You Ate Beaver Ass Juice
11 Disgusting Ingredients You Eat Every Day That Food Companies Don't Talk About
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